Marketing what Matters

Wider reach. Bigger impact. Better world.

Media & PR Masterclass — get the front page for free?

Media & PR Masterclass — get the front page for free?

Join Katherine and Sophie for a Masterclass in working with the media from both sides of the fence: the journalist and the PR professional.

Workshop participants will learn the ideas and practice of working with the media:

  • How the media works and what they're looking for,

  • How and why to build relationships with journalists,

  • Top tips for presenting stories and media releases that will get published or aired,

  • Which medium (print, radio, TV) is more suitable for your message and audience,

  • Case studies of recent stories, events and causes that have used the media well.


Our presenters have worked across all forms of media and social media internationally and locally.


The workshop will be interactive, practical and give participants great insights into how you can get journalists and media to help promote your message.


Katherine Flower

Manager - Midwest Region Chamber of Minerals and Energy

Katherine Flower joined CME in April 2012 as Manager for the Mid West, based in Geraldton. Katherine is a passionate and innovative communications professional with fifteen years experience in facilitating strategic partnerships through community, stakeholder ...

Read More

Sophie Elliott

Entertainment Editor Geraldton Newspapers

Sophie Elliott is the entertainment editor at Geraldton Newspapers, coordinating the Sauce section for the Geraldton Guardian and Edge for the Mid West Times. Sophie is also the editorial coordinator for the leading lifestyle magazine, Ocean Drive. Apart from ...

Read More