Marketing what Matters

Wider reach. Bigger impact. Better world.

Marketing what Matters — panel & networking

Panel Discussion, Q&A and Networking


Join us for an entertaining and insightful evening session with regional WA's leading marketing, branding and PR professionals.


The evening will feature:

  • Top tips from the panellists to better "Market what Matters"

  • Panel discussion on common challenges, tricks, and tips

  • Case studies of local organisations and initiatives to understand keys to success

  • Questions from the floor and via social media for discussion be the panellists

  • Previews of the content for the workshops the following morning

  • Networking and canapes


Our Mistress of Ceremony will be Jen Hanrahan of Blaze Digital, faciliting the panel discussion.


The event will feature social media integration, enabling participants to tweet and post questions from the floor, or from the region.


The event will be webcast live and an edited version will be available online after the event for participants.


Melinda Sorgiovanni

Midwest Charity Begins at Home

As a child I was fortunate enough to be brought up with parents who were very community focused.  From a young age I was exposed to and involved in many community activities, ranging from Lions Club working bees, Clean up Australia days and generally ...

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Katherine Flower

Manager - Midwest Region Chamber of Minerals and Energy

Katherine Flower joined CME in April 2012 as Manager for the Mid West, based in Geraldton. Katherine is a passionate and innovative communications professional with fifteen years experience in facilitating strategic partnerships through community, stakeholder ...

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Jodi McGuire

Managing Director Jodi McGuire Events, Functions & Marketing

Jodi launched her media and marketing career at the Midwest Times newspaper in 2000 as an Advertising Representative and quickly rose through the ranks to become Sales Manager and Branch Manager. In 2005 West Australian Newspapers acquired the Midwest Times, ...

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Sarah Taillier


In 2011, I completed a Bachelor of Communications, with a double major of Journalism and Broadcasting at Edith Cowan University. By 2012, I had finished a post-graduate Diploma of Broadcasting at the West Australian Academy of Performing Arts. I ...

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Jen Hanrahan

Director Blaze Digital

My name is Jen Hanrahan and I’m the Director of Blaze Digital – Geraldton’s hottest web design and online marketing agency. I collaborate with a bunch of bright sparks based in Geraldton and from afar including programming geeks, creative ...

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Gemma Moore

Principal Shout Consulting

Gemma Moore has always been a storyteller from around the age of 5 when she would make up exciting stories to entertain her little brothers and sisters. Since then she has developed her love of writing and speaking to gain a degree in Media Studies and History ...

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Danielle van Kampen

External Relations Manager SMC Sinosteel Midwest Corporation Limited

Danielle is responsible for all of SMC's External Relations areas inclusive of; Government and Public Relations, Media Management, Community and Indigenous Relations. Before joining SMC in March 2011, Danielle was the Community Relations Manager for ...

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Yvette Moore

Principal, Graphic Designer Rev Design

Yvette has over 17 years’ experience in the Graphic Design industry working for clients from all over the state, including Harvey Fresh, The City of Fremantle, Oakajee Port & Rail, The City of Greater Geraldton, The Shire of Irwin and The Shire of ...

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